The holiday season may be all about goodwill, but for cybercriminals, it’s also prime time for digital mischief. Last holiday season, while shoppers were busy looking for deals for Black Friday and Cyber Monday, cyber attackers were on the hunt too—seizing the season’s rush as the perfect moment to target businesses of all sizes. From an uptick in sneaky phishing scams to vulnerabilities in payment and shipping platforms, the holiday cheer masked some serious cybersecurity challenges. 

The good news is that these incidents don’t have to be the “ghost of Christmas past” for your business. By learning from last year’s threats, you can build stronger defences to keep your customers’ data safe and make this season a safe and merry one for everyone.

We’re committed to helping you and your teams stay cybersafe all year round! With that in mind, we’ve put together a free shopping season pack for you to download!

Read on to learn the crucial cybersecurity lessons you need to know, and get ready to make this year’s shopping season memorable for all the right reasons.

Avoid being snared by a Phish

Last year saw a sharp increase in phishing attacks and, in particular, an increase in occurrences of angler phishing. Angler phishing attacks on social media platforms. This type of phishing involves creating fake social media accounts that pose as customer service representatives for well-known brands. During the holidays, these scammers take advantage of the rush in customer support requests to lure victims who are trying to resolve order issues or get holiday deals. They impersonate trusted companies, often using similar logos and language, to trick users into sharing sensitive information or clicking on malicious links.

What makes angler phishing particularly dangerous is its ability to blend into the fast-paced social media landscape. During the holiday shopping season, businesses often face an increase in customer inquiries and engagement, making it challenging to monitor every interaction. Scammers exploit this by setting up accounts that appear to help customers but are designed to steal login credentials or financial information.

How to combat phishing

For businesses, combating phishing requires a multi-pronged approach. First, training employees to recognise phishing schemes—especially those targeting customer service interactions on social media—is essential. Employees should be taught to spot suspicious messages and to be aware of tactics that attackers use, such as urgency and requests for personal information. Businesses should also monitor social media platforms closely for fake profiles impersonating their brand and use verification tools where possible to prevent customers from falling victim to angler phishing.

Learn how to combat ransomware attacks

Ransomware has remained a significant threat this year, and attacks tend to increase around Christmas, with one study suggesting a 30% increase in ransomware attacks over the holiday season, and a 70% increase in the months of November and December, compared with January and February.

The increased digital activity during the holiday season offers a fertile ground for ransomware attacks, and last year saw many businesses face ransomware threats, which not only resulted in financial losses but also damaged customer trust.

Ransomware attackers often gain access through phishing emails or compromised software updates, encrypting valuable business data until a ransom is paid. The urgency of holiday operations can make businesses more vulnerable, as attackers know that delays or disruptions could be particularly costly during this high-demand period.

Ransomware protection tips

The best way to combat ransomware is through prevention. Encourage employees to be cautious with email links, especially from unknown senders, and keep all software and systems up to date. Businesses should also regularly back up their data and ensure that these backups are stored securely offline. Implementing endpoint detection and response (EDR) systems can also help monitor and protect devices from potential ransomware intrusions.

Understand the essential role of Multi-Factor Authentication (MFA)

Multi-Factor Authentication (MFA) played a huge role in helping some businesses fend off cyber threats last year, blocking around 99.9% of modern automated cyber attacks, 96% of bulk phishing attacks, and 76% of targeted attacks. MFA requires users to verify their identity with two or more verification methods, such as a password and a code sent to their phone. Businesses that had MFA in place saw significantly fewer successful cyber incidents, as it creates an extra barrier for attackers.

Given that login credentials can be easy for attackers to steal through phishing or other means, MFA serves as a crucial additional layer of security. If an attacker gains access to a username and password, they’ll still be blocked by the second authentication factor. During a time when hackers know people are busier than usual and likely reusing passwords, MFA can be an effective way to reduce risk.

Implementing MFA for maximum protection

Businesses should consider adopting MFA across all systems, especially those handling customer data and payment information. Educating customers on the importance of MFA and encouraging its use on their accounts is also a proactive step toward reducing the risk of unauthorised access.

Know how to protect against third-party risks

The holiday season last year highlighted vulnerabilities in third-party services that businesses rely on, such as payment gateways, marketing platforms, and shipping services. Attackers targeted these third-party systems, knowing that a single breach could impact multiple businesses and their customers. With many companies dependent on external platforms to streamline operations, these services can become prime targets during high-demand periods.

Strengthening third-party security

Businesses should carefully vet third-party providers and ensure they follow strong security protocols. Regularly reviewing vendor agreements and understanding their security measures is essential. Implementing third-party risk management software can also help monitor vendors and flag any suspicious activity or vulnerabilities in real-time. This extra vigilance can help reduce the chances of a third-party breach affecting your operations and reputation.

Safeguarding API security to protect customer data

APIs (Application Programming Interfaces) are vital tools for businesses, connecting various applications and enabling smooth data flow across platforms. However, poor API security has been a growing target for hackers, as APIs often handle sensitive customer information, with cross-site scripting emerging as the biggest potential threat. Last holiday season, several breaches involving API vulnerabilities led to data leaks and reputational damage for businesses.

Enhancing APIs

To protect customer data, businesses should adopt a “security-first” approach to API management. Regularly updating and monitoring APIs for vulnerabilities is key, as is implementing access controls to ensure only authorised users can interact with sensitive data. Rate limiting is another effective measure, as it prevents excessive requests to an API that could indicate a potential attack. Businesses should also audit their APIs frequently and ensure they meet industry security standards.

Wrapping up with cybersecurity best practices for the holidays

The lessons from last year’s shopping season offer valuable insights for this year’s holiday cybersecurity strategy. Here are some final tips to help businesses stay safe:

• Regular employee training: The fast-evolving tactics of cybercriminals make ongoing employee education essential. Regular training sessions ensure that employees stay vigilant and updated on the latest phishing schemes and other potential threats.
• Proactive social media monitoring: Angler phishing is particularly insidious on social media. To protect your customers, monitor social platforms regularly for fake accounts pretending to represent your brand.
• Comprehensive backup and recovery plans: With ransomware threats looming, having a secure, accessible data backup can make all the difference. Regularly test and review your recovery plan so that you can quickly restore operations in case of an attack.
• Transparency and customer communication: Inform customers of the security measures you’re implementing to protect their data, and provide guidance on steps they can take to secure their own information, like using MFA.
• Staying informed: Cybersecurity is a continually evolving field. Keeping up with the latest threats, tools, and best practices can help businesses proactively safeguard against new and emerging threats.

Conclusion: a season for vigilance

The holiday season is one of the busiest—and most vulnerable—times for businesses. But with awareness, vigilance, and a commitment to robust cybersecurity practices, companies can protect themselves and their customers. By learning from the lessons of last year, businesses can ensure a safer, more secure shopping experience for everyone, keeping the focus on what truly matters: spreading holiday cheer.

Bob’s Business is committed to helping you and your teams stay cybersafe, download our free shopping season pack today!

Nowadays we all like to think we know how to stay safe online – avoid dodgy links, spot suspicious emails… but is social media safety front of mind? Maybe not, and as a result a new type of threat is on the rise – angler phishing. While this may seem like another lavish name for a scam, it’s becoming increasingly common and is a sophisticated form of deception targeting unsuspecting social media users.

What is Angler Phishing?

Angler phishing is a type of phishing attack that uses fake profiles and customer support channels on social media to lure users. The term “angler” refers to the method cyber attackers use to “cast a line” and draw in potential victims, much like a fisherman trying to catch fish. Unlike traditional phishing attacks that typically involve deceptive emails, angler phishing thrives on social media platforms where users seek assistance or engage with brands.

How does Angler Phishing work?

Attackers create fake profiles that mimic legitimate companies, often using their logos and branding to appear credible. These accounts then engage with users who are frustrated or seeking help.

For example, if a user tweets about a problem with a company’s product, a fake support account may reply, offering assistance and asking for personal information to resolve the issue. This information could include usernames, passwords, or even financial details, all of which can be exploited.

Common tactics

Angler phishing can take various forms, including:

• Impersonating brand accounts: Attackers might respond to customer complaints with promises of help or exclusive offers, enticing users to click on malicious links.
• Urgent support messages: Users may receive direct messages that appear to be from a company’s support team, asking for immediate action to resolve a supposed issue.
• Fake promotions: Some attackers might lure users with fake promotions or giveaways, prompting them to provide personal information.

Real-world examples:

One notable example of angler phishing involves major airlines. Attackers create fake support accounts that mimic the airlines and respond to users seeking assistance with flight bookings. Many users unknowingly provide sensitive information, leading to compromised accounts and financial losses.

And more recently we’ve seen large-scale phishing attacks costing online shoppers millions of dollars. The phishing attack has been labelled “Phish ‘n’ Ships,” and has targeted over 1,000 legitimate shopping websites to promote fake product listings, resulting in stolen payment information. The attacks have been ongoing since 2019, and have affected hundreds of thousands of online shoppers and generated tens of millions of dollars in stolen funds.

The scammers behind these attacks are employing advanced SEO tactics, including using search term data from major retailers, to ensure their fake listings appear at the top of search results. When shoppers click on infected listings, they are redirected to fake stores controlled by the attackers – mimicking legitimate shopping websites and can be difficult to spot.

Fake Instagram shops:

Another common angler phishing scam has been seen over on Instagram with the rise of fake instagram shop fronts.  

Social media users in Ireland have been misled into purchasing discount clothing through advertisements on Facebook and Instagram, with many victims reporting they have lost money after buying items that were never delivered.

Despite complaints, affected users found it challenging to seek refunds due to the lack of support from social media platforms like Meta. 

These types of incidents highlight the effectiveness of angler phishing and the importance of vigilance when interacting with brands on social media.

Recognising Angler Phishing

Signs of Angler Phishing

To protect yourself from angler phishing, it’s essential to recognise the signs. Look out for:

• Unverified accounts: Check if the account is verified (look for blue and gold checkmarks) and investigate the number of followers.
• Poor grammar or spelling: Many phishing accounts may have typos or unusual phrasing in their responses.
• Suspicious links: Be cautious of any links that redirect to unfamiliar websites, especially those asking for personal information.

Social media clues

Phishing attacks often thrive on social media, so it’s vital to be vigilant. If you receive a message from a brand’s support account, consider verifying the request through official channels before responding. Check the profile’s handle too as there are typically spelling errors or minor differences such as numbers or extra punctuation included.

Prevention and protection

Tools and resources

Consider utilising security tools that can help you identify and block phishing attempts. Additionally, educating yourself and your team about these threats can greatly reduce the risk of falling victim to angler phishing.

• Phishing detection software: Consider using tools that can help identify phishing attempts, such as email filters and web protection services.
• Cybersecurity training: Regularly train employees and customers on recognising phishing attempts and safe online practices.

Protecting your business from Angler Phishing

Angler phishing poses a significant threat to businesses. Here are key strategies to safeguard your organisation:

1. Educate employees

Conduct training sessions to raise awareness about angler phishing. Teach employees how to recognise suspicious messages and the tactics used by attackers.

2. Monitor social media accounts

Regularly monitor your official social media profiles for impersonation attempts. Use tools to track mentions of your brand and quickly address any fraudulent accounts.

3. Implement strong security policies

Establish clear policies for social media use and communication. Ensure employees know not to engage with suspicious accounts and to report them immediately.

4. Use official communication channels

Encourage customers to use official channels for inquiries and support. Clearly communicate these channels on your social media pages to reduce confusion.

5. Verify communications

Instruct employees to verify any requests for sensitive information through separate, trusted channels. This helps prevent falling for phishing attempts.

6. Utilise security tools

Employ security tools that can help detect phishing attempts and report fraudulent activity. Many social media platforms offer built-in reporting features for suspicious accounts.

7. Build a strong online presence

Maintain an active and engaging presence on social media. The more robust your official accounts are, the easier it is for customers to distinguish between real and fake.

8. Respond quickly

If you identify angler phishing attempts, respond quickly. Notify your customers about the scam and provide guidance on how to avoid falling victim.

9. Stay updated on threats

Keep up to date with the latest phishing techniques and tactics. Regularly review your cybersecurity strategies to adapt to evolving threats.

10. Engage with customers

Encourage customers to verify the authenticity of communications. Foster a culture of open dialogue where they feel comfortable reporting any suspicious activity.

Conclusion

Angler phishing is a cunning and evolving threat that exploits a person’s trust in social media interactions. By understanding what angler phishing is and recognising its tactics, you can better protect yourself, your business and your information. Stay vigilant, verify sources, and don’t hesitate to reach out to official channels for support. 

Cybersecurity Awareness Month might come and go each October, but the need for vigilance remains constant. While a month dedicated to cybersecurity is a great chance to get your hands on a range of invaluable resources, learn some top tips, and spark inspiration to prioritise cybersecurity, limiting our attention to just one month can result in a dangerous gap. 

Cyber criminals don’t take breaks just because October is over, and neither should our awareness of potential threats. Instead, we should use Cybersecurity Awareness Month as a starting point, and reframe it as an annual reminder to foster ongoing, daily habits that help us to reinforce our digital safety each and every day.

With this in mind, we have put together twelve top tips to help you make cybersecurity awareness a natural part of your everyday routine,  ensuring a robust, longlasting plan which will support your employees and protect your business for years to come.

1. Think Before You Click

A “Think Before You Click” habit can be as instinctive as locking your door when you leave the house – but you need to kickstart the trend. Encourage your team to be mindful when dealing with emails and online content by taking a split-second pause before clicking – when over 90% of cyber attacks start with phishing, taking this extra moment could be a lifesaver.

Make it a habit to always pause for a moment before clicking on any links or attachments, and to ask yourself “is this legitimate” before opening anything which may seem suspicious, or which is unexpected. Tricks such as hovering over the link to check the destination, noting whether the link is asking you to do something strange or out of the ordinary, or even just checking with the original sender only take a few moments, but could help reduce the risk of falling victim to a phishing scam.

2. Prioritise Strong Passwords

Weak passwords make up around 80% of data breaches, and yet 41% of users recycle the same password on 10 or more apps and websites.  The strength of a password is a key deterrent against cyber attacks, so make it a habit to use unique, complex passwords across accounts.

If permitted by your organisation, make good use of a secure password manager – this will allow you to generate and store a range of unique passwords safely and securely. Treat password changes like updating an address book, and consider quarterly “password checkups” as a team activity to review and improve password practices.

3. Two-Factor Authentication

Two-Factor Authentication (2FA) provides an extra layer of security that can become second nature with a little practice, and which requires no extra effort on behalf of your team. Encourage team members to enable 2FA on all business accounts and critical applications – studies suggest that, when used correctly, 2FA and MFA (Multi Factor Authentication) can offer up to 99.99% protection for your accounts.

Make logging in with 2FA a daily habit by simplifying the process – take steps to have mobile authenticator apps readily accessible for your team, and emphasise that this small extra step can deter unauthorised access.

4. Prioritise Updates

Too many of us tend to delay software updates, but these often contain critical security patches and fixes that are imperative to protecting against evolving threats. 

Set aside a time each week, such as Monday mornings, for employees to review and update their devices, and encourage them to schedule this into their diaries, as they would any other compulsory meeting or event. This habit keeps systems resilient against emerging threats by ensuring that everything is always up to date and protected. 

5. Be Wary of Public WiFi

Public WiFi is often convenient but can be a risky gateway for cyber threats, and four out of ten people have had their information compromised while using public Wi-Fi. Remind team members to use secure, private networks whenever working on company assignments, especially for sensitive tasks. If using public WiFi is unavoidable, encourage the use of a virtual private network (VPN) for extra protection. Make connecting securely a norm by discussing this at monthly team meetings, particularly if employees travel or work remotely, or by investing in a team VPN plan for maximum security.

6. Lock Devices

Just as you wouldn’t leave your home unlocked, it is crucial to make locking devices a consistent part of the day, whether at home or in the office. Encourage automatic locking on all devices, from laptops to mobile phones, after short periods of inactivity. This habit can be strengthened by reminders in meetings and quick tips on device lock settings, making it a natural part of routine, like locking an office door.

7. Safe File Storage

Good file storage is key to preventing accidental data exposure or loss, and needs to be built into everyday habits and routines. Regularly remind team members to save files to secure, encrypted locations rather than on local drives or unprotected USBs, and make sure your business provides clear, streamlined access to secure storage solutions to make this normal, standard practice within your workplace.

8. Be Alert To Unsolicited Communications

Scams often start with unsolicited communications, whether emails, texts, or calls. 2024 saw 94% of organisations fall victim to phishing attacks, and 96% of these victims were negatively impacted by the breach.

Develop an instinct to question unexpected requests or messages by checking the sender’s information and validating requests with the official contact on file. Implement a rule of thumb: when in doubt, don’t respond, and verify independently. A quarterly “Phishing Drill” can help reinforce this habit.

9. Report Suspicions

Create an environment where reporting suspicious activity is quick and simple. Encourage a “See Something, Say Something” habit, empowering employees to flag any unusual emails or messages to IT immediately. Reinforce that no concern is too small, and make the reporting process simple—such as a dedicated Slack channel or email address—to streamline this essential habit.

10. Log Out of Accounts

It is a temptation we have all given into – you need to step away from your desk at the end of the day, and simply click on the “X” to close the screen. That should be enough, right? In truth, failing to log out of your accounts properly can be a major cybersecurity risk. Your  system may keep you logged in, allowing anyone to simply boot up your browser and access confidential information. Take the extra moment, and log out properly before leaving a site.

11. Check Before You Share

Before sharing any sensitive information, take a moment to verify the recipient’s identity and confirm that the channel is secure. Cybercriminals often impersonate colleagues or external partners, tricking people into divulging confidential data. By pausing to double-check email addresses, phone numbers, or other details, you significantly reduce the risk of sending information to a fraudulent source. This habit, though small, is crucial in ensuring sensitive data stays in trusted hands and out of reach from cyber threats.

12. Stay Educated

Cybersecurity threats are constantly evolving, and staying informed is crucial.  Make it a habit to read up on new cybersecurity risks and trends, or attend a webinar every few months. Even a quick scan of industry news can provide insight into emerging threats and new security practices. This ongoing education not only keeps your knowledge current but also reinforces a proactive mindset, helping you spot potential risks before they become problems.

Quality cybersecurity awareness training is also crucial – but the trick is to keep your staff engaged. Investing in outsourced quality training can be money well spent, and options like Bob’s Business offer unique, fun and engaging solutions which ensure that knowledge is up to date, and will make developing good cybersecurity habits second nature.

Final Thoughts

Building year-round cybersecurity habits takes commitment, but the payoff is invaluable: a safer, more resilient workplace that stands ready against ever-evolving cyber threats. 

By incorporating these twelve habits into your routine, you and your team can foster a proactive culture of security, upgrading cybersecurity from a once-a-year checklist every October into an integral daily practice.  periodic task essential for compliance, into a seamless part of everyday life. 

Small but consistent actions, such as double-checking before you share a file, thinking before you click, or saying something when you see something, can help to create a ripple effect across your business – and when cybersecurity becomes everyone’s responsibility, your organisation will stand ready to combat evolving threats every day of the year. Remember, cybersecurity is for life: not just for October.

As we head to the end of Cybersecurity Awareness Month, the time has come to reflect and consider: just what might the future of cybersecurity look like, and what threats  do we see developings on the horizon 2025? 

Cybersecurity is constantly changing, growing and evolving, and the idea of being able to predict the future is a superpower we all wish we could possess. The good news is that you don’t need a crystal ball to gain insight into the future of cybersecurity – all you need is a good knowledge of the industry, and the ability to look more closely at key ideas and concepts.

Quantum AI Developments

2025 is due to be recognised as the International Year of Quantum Science and Technology by the United Nations, and quantum AI stands poised to redefine our relationship with artificial intelligence. Quantum computing’s ability to process vast datasets at unprecedented speeds presents a range of exciting opportunities for developing more sophisticated AI systems that work in symbiotic tandem with humans.

This collaboration could empower humans with AI-driven insights across sectors from healthcare to environmental science – but it does not come without its risks.  The power of quantum AI brings with it heightened cybersecurity challenges, as traditional encryption methods become vulnerable to quantum-level decryption capabilities. Protecting sensitive data, therefore, remains an ever-critical concern, urging the development of quantum-safe cybersecurity measures to ensure a balanced, secure, and productive human-AI relationship.

Cybersecurity As A Global Concern

As we have seen from recent attacks on companies such as Game Freak, Disney,  and Ticketmaster, cybersecurity threats are escalating, and 2025 looks set to see this continue on a global scale, with hackers increasingly targeting critical infrastructure such as elections, healthcare systems, and energy grids. 

Such attacks have the potential to disrupt essential services, threaten public safety, and undermine national stability. This growing threat has prompted calls for coordinated international efforts to strengthen cybersecurity defences, recognising the need for robust strategies that cross borders and sectors. For this reason, 2025 is set to be the year we begin to view cybersecurity not merely as a technical concern for businesses but as an essential pillar of both national and global security.

Zero Trust Security Models

Based on the principle of “never trust, always verify,” the zero trust security model is set to dominate cybersecurity strategies for UK businesses in 2025. In a landscape increasingly shaped by hybrid work and distributed networks, zero trust frameworks will offer businesses a proactive defence strategy, ensuring that every user, device, and connection—whether internal or external—is continuously authenticated and authorised. 

By applying granular access controls across all endpoints, zero trust can help companies protect sensitive data, mitigate insider threats, and reduce their attack surface. For businesses seeking robust cybersecurity options, adopting a zero trust approach will mean shifting from traditional perimeter-based security models to a more flexible, vigilant structure.

This will not only safeguard against unauthorised access but also provide a scalable solution that aligns with the digital transformation and flexible working practices now defining the UK workplace.

The Future of IoT Security

As IoT technology progresses, so will the challenges of securing it. Innovations such as 5G, edge computing, and quantum technology will bring new capabilities but also heightened security risks that require careful mitigation. 

With IT and OT convergence in industrial and manufacturing environments, companies will need to adopt integrated, layered security approaches that account for operational complexities, while consumer-facing devices must strike a delicate balance between user convenience and robust security features.

In 2025 and beyond, businesses seeking to secure IoT devices will need to adopt a proactive, comprehensive strategy that not only keeps pace with evolving security technologies but also fosters a culture of security awareness. This will involve ongoing training and vigilance across all departments within a business. Businesses, organisations and individuals need to shift their mindset, recognising that as IoT becomes deeply embedded in our day-to-day lives and critical national infrastructure, the stakes for ensuring its security—and avoiding costly breaches—have never been higher.

Ransomware As A Service (RaaS)

Ransomware-as-a-Service (RaaS) is rapidly becoming a serious threat for UK businesses, turning ransomware attacks into a lucrative industry that can be accessed by even novice hackers. 

RaaS platforms provide cybercriminals with ready-made tools and infrastructure, lowering the barrier to entry and enabling coordinated attacks on a scale not seen before. This means businesses of all sizes are at increased risk, as attackers can now launch highly targeted ransomware attacks without needing advanced technical skills. 

For UK organisations, this trend underscores the importance of implementing robust security measures, such as regular backups, access controls, and employee training, to mitigate the risk of falling victim to RaaS. With the rising sophistication and availability of these malicious services, ransomware prevention must become an integral part of a business’s cybersecurity strategy to safeguard its assets, reputation, and operations.

A Rise In Cybersecurity Fraud

Cybersecurity fraud is far from a new concept, but it looks set to become a potential major threat for UK businesses in 2025, with the National Fraud Intelligence Bureau revealing that four out of five fraud cases now involve cyber tactics.

This means that businesses are facing growing risks from scams like phishing, business email compromise, and payment diversion fraud. In many cases, attackers impersonate senior staff or trusted suppliers to trick employees into redirecting payments or sharing sensitive information. These schemes often target people rather than systems, so traditional security defences may not be enough. 

To protect themselves, businesses need to focus on security awareness training, strong payment verification processes, and early detection strategies. With cyber fraud on the rise, staying vigilant and proactive is essential to protect both finances and reputation.

Final Thoughts

As we look ahead to 2025, the landscape of cybersecurity will undoubtedly become more complex and demanding. The data speaks volumes: the global average cost of a data breach has soared to an all-time high of $4.88 million, marking a staggering 10% increase since 2023. This alarming trend highlights the urgent need for businesses to remain vigilant and adaptable in the face of evolving threats. 

By embracing the key cybersecurity developments we’ve explored—from quantum AI and zero trust frameworks to the challenges of securing IoT devices and the rise of ransomware-as-a-Service—organisations can better prepare themselves to navigate this perilous terrain. A proactive approach to cybersecurity is no longer optional; it is essential for safeguarding sensitive data, protecting vital systems, and ensuring business continuity. By fostering a culture of security awareness and implementing robust strategies, businesses can not only mitigate risks but also thrive in an increasingly interconnected and digital world. As we move into this new era, the responsibility to protect against cyber threats lies with all of us, demanding a concerted effort across industries to secure our collective future.

As we move into this new era, the responsibility to protect against cyber threats lies with all of us, demanding a concerted effort across industries to secure our collective future. For tailored cybersecurity solutions and expert training, partner with Bob’s Business and empower your organisation to stay ahead of evolving threats.

Earlier this month, we discussed the significant role cybersecurity plays in the world of sports, particularly its effect on football clubs, fans, athletes, and employees. 

Building on that discussion, our CEO, Neil Frost, was invited to speak with Giulia Bould on BBC Radio Merseyside, shedding light on how cyber threats can impact all aspects of football clubs—from financial losses and reputational damage and even to day-to-day operations. 

Given the expansive global digital presence of football clubs, safeguarding digital presence and information is more critical than ever. Things like player contracts, medical records, and fans personal data are all key areas within football – and in the wrong hands, these can cause significant harm. Breaches can even lead to disruption of games and could bring the integrity of the game into disrepute.

At the weekend Ipswich Vs Everton was delayed 15 minutes due to an issue affecting the internet and meant fans were not able to get into the turnstile properly, although it is believed this wasn’t due to a cyber attack or breach, it demonstrates the importance of protecting your digital security.

By reinforcing digital security, clubs can better navigate the complexities of modern football and minimise risks.

Listen to Neil’s full BBC piece

Phishing is one of the most common types of cybercrime, with around 3.4 billion phishing emails being sent every day. For many businesses, being targeted by this type of cybercrime is merely a matter of when, rather than if, and if the thieves are successful, the consequences can be devastating for your business.

In the early days, phishing attacks were relatively simple. Attackers would send out generic emails with malicious links or attachments, trying to fool unsuspecting users into revealing sensitive information, such as login credentials or credit card numbers. These early phishing attempts were often easy to spot due to poor grammar, unusual email addresses, and suspicious content.

However, as technology and security awareness has improved, so too have the sophistication and variety of phishing attacks. Modern phishing campaigns are often highly targeted, making them harder to detect and more dangerous to both individuals and businesses. Let’s take a look at some of the key developments in phishing over the past few years.

Spear Phishing

Spear phishing is one of the most dangerous forms of phishing because it targets specific individuals or organisations. Unlike traditional phishing, which casts a wide net, spear phishing involves attackers researching their targets to create personalised emails that appear more legitimate.

For example, a hacker might pose as a trusted colleague, supplier, or even an executive within the company. The email might reference internal projects or recent communications to make it appear genuine, tricking the recipient into clicking a link or downloading an attachment that compromises the organisation’s security. These highly tailored attacks are often used to steal sensitive data or initiate fraudulent transactions.

Smishing and Vishing: Phishing via Phone and Text

As businesses and individuals become more adept at spotting phishing emails, attackers have diversified their tactics, branching into smishing (SMS phishing) and vishing (voice phishing). These methods leverage the trust people tend to place in mobile communications.

• Smishing involves sending malicious links or fake alerts via text messages. These might appear to come from a bank, delivery service, or even a government agency, urging the recipient to take immediate action, such as confirming account details or tracking a package. Given that many people have their phones with them at all times, smishing can be highly effective.
• Vishing, on the other hand, uses phone calls. Attackers often pretend to be tech support, government officials, or financial institutions, convincing victims to hand over sensitive information, such as passwords or credit card numbers, over the phone.

Both of these methods exploit the urgency and personal nature of phone communication, making them difficult for untrained employees to recognise as fraudulent.

Checkout our ‘Phishing Fears‘ course to learn more.

Business Email Compromise (BEC)

One of the most financially damaging forms of phishing is Business Email Compromise (BEC). In BEC attacks, criminals impersonate senior executives or trusted partners, sending urgent emails requesting payments, fund transfers, or confidential information. These attacks have become increasingly common, with companies of all sizes falling victim.

A typical BEC scam might involve a fraudulent email appearing to be from the CEO, asking the finance department to quickly wire money to a specific account for a business deal. The scam succeeds because it often leverages the trust within a company and exploits the speed at which businesses operate.

Clone Phishing

Another increasingly popular phishing tactic is clone phishing, where attackers create an almost identical copy of a legitimate email that the victim has previously received. The cloned email might appear to be from a trusted source, such as a colleague or vendor, and typically contains a modified version of the original attachment or link. By subtly changing the content, the attacker tricks the victim into clicking a malicious link that looks legitimate.

Clone phishing is particularly dangerous because the victim may have interacted with the original email, making them less suspicious of the clone.

How to Protect Your Business from Phishing

With phishing attacks evolving and becoming more sophisticated, it’s crucial for businesses to take proactive steps to protect themselves. Here are some key measures:

• Cybersecurity Training for Employees

Phishing attacks often rely on human error. Training employees to recognise phishing attempts, whether by email, phone, or text, is one of the most effective defences. Cybersecurity awareness programmes, such as those offered by Bob’s Business, can equip staff with the knowledge they need to spot and report suspicious activity before it becomes a problem. Simulated phishing training helps your staff identify phishing emails and know how to deal with phishing threats when they come in, with courses that can be tailored to your company’s specific weaknesses and needs.

• Multi-Factor Authentication (MFA)

Enabling MFA adds an extra layer of security to your business accounts. Even if a hacker obtains a username and password, they won’t be able to access the account without the second form of verification.

• Regular Software Updates

Ensure that your systems and software are always up to date. Patches and updates often contain fixes for security vulnerabilities that attackers could exploit.

• Email Filtering and Anti-Phishing Tools

Implement robust email filtering solutions to help prevent phishing emails from reaching your inbox in the first place. Many of these systems use machine learning to identify suspicious content based on known phishing techniques.

• Simulated Phishing Attacks

Simulating phishing attacks within your organisation can help employees learn to spot phishing attempts in a low-risk environment. By exposing them to real-world scenarios, you can measure their responses and identify areas for improvement in your security protocols.

• Secure Communication Protocols

Encourage employees to verify requests for sensitive information or payments, especially if the request seems urgent or unusual. A quick phone call or in-person conversation can prevent a costly mistake.

The Future of Phishing and Cybersecurity

As technology evolves, phishing techniques will also continue to evolve. Businesses need to stay ahead of the curve by investing in comprehensive cybersecurity solutions and ensuring their teams are well-trained to spot and respond to phishing threats. Cybercriminals are always looking for new ways to exploit vulnerabilities, but with the right training and tools, businesses can stay protected.

At Bob’s Business, we offer cutting-edge cybersecurity training designed to keep your employees one step ahead of the hackers. Don’t wait for your business to become a statistic—contact us today to find out how we can help safeguard your organisation from phishing attacks.

In an age where technology drives nearly every aspect of our lives, the world of sports is no exception. Football clubs and sports organisations are increasingly reliant on digital platforms for everything from ticket sales to player analytics. While this digital transformation offers many advantages, it also exposes the industry to significant cybersecurity risks.

Last week, the English Football League (EFL) warned football clubs following a series of cyberattacks. Since then, both Bristol City and Sheffield Wednesday have suffered breaches in recent weeks and more clubs are now looking to tighten their defences. 

Football and sports as a whole represents a massive industry, with the global sector projected to generate over $700 billion by 2026. This staggering figure highlights the critical importance for football clubs, sports teams, and associations to protect their data effectively. Safeguarding sensitive information is not just a necessity—it’s vital for the sustainability and the success of the industry.

Protecting Sensitive Data in Football

Football clubs handle massive amounts of sensitive data, including player contracts, health records, and fan information. A data breach can lead to severe financial losses, legal issues, and reputational damage. Cybercriminals are constantly searching for vulnerabilities in sports organisations. By implementing strong cybersecurity protocols, clubs can protect their sensitive data and maintain trust with players and fans alike.

Ensuring Fair Play in Sports

Integrity is crucial in competitive sports. Cyberattacks can threaten the fairness of games by manipulating performance analytics or altering betting odds. Ensuring robust cybersecurity protects not only the teams but also the spirit of the game. By investing in cybersecurity, sports organisations can maintain the integrity of competitions, which is essential for preserving the sport’s reputation.

Enhancing Fan Experience Through Secure Platforms

As fan engagement grows through apps and online platforms, ensuring a secure digital environment is paramount. Cyber breaches can compromise fan accounts, leading to identity theft and personal information loss. By prioritising cybersecurity, sports organisations can create a safe space for fans to connect and engage, ultimately enhancing their overall experience.

Staying Ahead of Evolving Cyber Threats

Cyber threats are continuously evolving, making vigilance essential for sports organisations. Regular staff training, updated security protocols, and investment in advanced technologies are crucial steps in mitigating risks. Fostering a culture of cybersecurity awareness empowers employees to recognise and respond to potential threats, further safeguarding the organisation.

Football, Sports and Cybersecurity incidents: 

• In 2019, hackers stole Simona Halep’s Instagram account to ask fans for money
• In 2020, One of the world’s biggest football clubs, Manchester United were subject to a cyberattack
• In 2020, the email address of a Premier League Managing Director had been hacked 
• In 2022, Football fans were urged to be wary of ticket scams 
• 2024, Mbappe X account hacked, weeks later EFL clubs compromised 

We’re seeing some clear trends when it comes to fraud and the serious financial and operational impacts that cyberattacks have on sports organisations. It’s becoming increasingly clear that data protection is vital in this industry. Mishandling personal and sensitive information can lead to hefty legal fees and regulatory fines, which is a huge concern.

There’s also a strong need for good security practices at both the player and individual levels, especially when it comes to keeping online social media accounts safe. High-profile athletes, who often have a big digital footprint, really need extra protections to stay secure.

And let’s not forget about the fans! Sports organisations have a big responsibility to protect them. This means ensuring secure online payment systems for tickets and merchandise, as well as addressing safety and privacy with tech like smart turnstiles and CCTV at venues. It’s all about building trust and creating a safer, more enjoyable experience for everyone involved.

The Future of Cybersecurity in Football and Sports

As football and sports embrace digital innovations, prioritising cybersecurity is not just a necessity—it’s a commitment to the future of the sport. Protecting sensitive data, ensuring fair play, enhancing fan experiences, and staying ahead of evolving threats are critical for organisations looking to thrive in today’s digital landscape. By investing in cybersecurity, sports teams can safeguard their legacy and maintain the trust of fans, players and stakeholders.