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In the modern world, public wi-fi is ever pervasive – and is an essential tool for both businesses and wi-fi taking care of tasks on the go. Whether livening up a dull report with a coffee shop cake, making the most of lost time in airports or hotels, or enjoying collaboration in co-working spaces, free Wi-Fi networks allow professionals to stay connected, respond to emails, and access cloud-based services. However, the very convenience of public Wi-Fi is also its greatest risk.

Public wi-fi is one of cybercriminals’ favourite targets, and they actively focus on hacking unsecured networks, using sophisticated techniques to intercept data, steal login credentials, and even gain access to business systems. Without proper precautions, a simple login to public Wi-Fi could put your organisation at risk.

To help you stay safe, we took a closer look at some of the key threats of public Wi-Fi, the risks they pose to businesses, and best practices to stay secure while staying connected.

Why is public wifi risky?

Unlike private corporate networks, public Wi-Fi lacks the security measures needed to protect users from cyber threats. Most public networks do not encrypt data, making it easy for hackers to intercept information. Here are some of the most common risks associated with public Wi-Fi:

Man-in-the-Middle (MITM) attacks

One of the biggest threats on public Wi-Fi is a man-in-the-middle (MITM) attack. As the name suggests, this occurs when a cybercriminal secretly intercepts data between two parties—for example, between your device and the public Wi-Fi router. If successful, this allows hackers to eavesdrop on sensitive information, such as login details, emails and confidential messages, sensitive financial transactions and customer data – all of which could potentially put your whole business at risk.

Rogue wi-fi networks

Hackers often set up fake Wi-Fi hotspots with legitimate-sounding names like “Free Café Wi-Fi” or “Hotel Guest Network”. When unsuspecting users connect, the attacker gains full access to their device, online activity, and sensitive data. Once connected, they can monitor your browsing activity, allowing them to seal passwords and business data and potentially even inject malware into your device.

This can be one of the easiest types of attack to fall for – particularly if you are busy and stressed, keen to connect as soon as possible. Always take your time, and double check any public wi-fi channels associated with an organisation to verify their legitimacy.

Packet sniffing and data interception

Packet sniffing is a technique used to intercept and analyse data packets as they travel across a network. While it has legitimate uses in network troubleshooting and security monitoring, cybercriminals exploit it to steal sensitive information, especially on public Wi-Fi networks.

Public Wi-Fi often lacks encryption and authentication, allowing hackers to monitor unprotected data such as login credentials, emails, and payment details. If traffic is not encrypted via a VPN or HTTPS, attackers can easily intercept and exploit it, making packet sniffing a major cybersecurity threat.

Session hijacking

Many websites use cookies to remember user sessions, and, with the right tools, hackers can steal these session cookies while you’re logged into a business account, allowing them to access your email or cloud services, impersonate you in online transactions – this can be a particularly significant issue if they impersonate figures such as CEO’s or CFO’s – or gain unauthorised access to corporate systems

Malware injection

If an attacker has access to the same public network that you are working on, they can exploit software vulnerabilities to remotely install malware on your device. This could include:

• Keyloggers – Record everything you type, including passwords.
• Ransomware – Lock your files and demand payment.
• Spyware – Track your online activity and extract sensitive data.

How do public wi-fi risks impact businesses?

Corrupted or compromised public Wi-Fi doesn’t just pose risks to individual employees—it can compromise entire corporate networks. If an employee logs into work emails, financial platforms, or cloud-based systems via unsecured Wi-Fi, attackers can infiltrate business data.

Some of the key risks that organisations may face include:

• Data breaches – Exposed customer data, financial details, and internal documents.
• Credential theft – Stolen passwords leading to account takeovers.
• Compliance violations – Breaches of GDPR and data protection laws.
• Business Email Compromise (BEC) – Attackers impersonating employees to commit fraud.

Cybercriminals specifically target corporate users on public Wi-Fi, knowing they are likely to handle valuable business data. A single compromised device could lead to widespread security incidents.

How to stay safe on public wi-fi

While the best approach is to avoid public Wi-Fi altogether, the truth is that this is not always possible; life is busy, and there will inevitably be times when you need to simply log on and go. Fortunately, there are security measures businesses and employees can take to stay protected:

Invest in a VPN (Virtual Private Network)

A VPN encrypts all internet traffic, making it unreadable to hackers. Even if an attacker intercepts data, it will be encrypted and useless. Businesses should provide employees with a corporate VPN and ensure it is always enabled when working remotely, and employees should always connect to a trusted, business-approved VPN before using public Wi-Fi.

Enable Two-Factor Authentication (2FA)

Two-Factor Authentication (2FA) is a security measure that adds an extra layer of protection to online accounts by requiring two forms of verification before granting access.

Instead of relying solely on a password, 2FA prompts users to provide a second factor, such as a password or PIN, single-use code or biometric data. Even if a hacker steals your credentials via public wi-fi, 2FA prevents unauthorised logins by requiring a second verification step (such as a code sent to your phone).

Turn off auto-correct

Many devices automatically connect to available Wi-Fi networks, which can be exploited by rogue hotspots. Protect yourself by disabling auto-connect settings on all business devices, and only connecting to trusted Wi-Fi networks that require authentication.

Verify network legitimacy

It is important to always confirm the correct network name with staff before connecting. Avoid networks that require no password—these are prime targets for cybercriminals. If unsure, use mobile data or a secure personal hotspot instead.

Keep software and security patches up to date

Outdated software is full of vulnerabilities that hackers can exploit. Regular updates ensure that security patches are applied, reducing the risk of malware infections. Enable automatic updates on all work devices.

Use secure websites (HTTPS)

Avoid entering sensitive information on websites that lack HTTPS encryption. Secure sites have a padlock symbol in the address bar, ensuring that data is encrypted. Consider using browser extensions that force HTTPS connections.

Remember to log out after use

After using any online service, make sure you log out completely to prevent session hijacking. Closing the browser window is not enough—always click “Log Out” manually. In addition, it is a good habit to automatically clear cookies and browser history after using public Wi-Fi.

Monitor for suspicious activity

Employees should regularly check bank statements, work emails, and business accounts for unusual activity, allowing it to be flagged and reviewed as quickly as possible. Businesses should implement cybersecurity training to ensure staff recognise and report suspicious incidents.

Final Thoughts

Public wi-fi has become an essential tool for modern professionals, but its convenience comes with serious security risks. From data interception and session hijacking to rogue networks and malware injections, cybercriminals actively exploit unsecured networks to steal sensitive information. The risks don’t just affect individuals—a single compromised device can expose entire business networks, leading to data breaches, financial losses, and compliance violations.

While avoiding public Wi-Fi altogether is the safest approach, realistically, that’s not always possible. Businesses must ensure employees understand the dangers and are equipped with the right tools and knowledge to stay protected. By implementing a corporate VPN, enabling Two-Factor Authentication (2FA), keeping software updated, and training employees on best practices, organisations can reduce the risks and ensure their workforce stays secure—even on the go.

Public Wi-Fi doesn’t have to be a security nightmare, but staying safe requires awareness, vigilance, and proactive cybersecurity measures. By prioritising security, businesses can protect their data, safeguard their employees, and maintain trust in an increasingly connected world.

We’re gearing up for World Back Up Day on 31st March 2025 by bringing you a free downloadable resource pack to help keep digital data backups front of mind!

In today’s digital age, where we store vast amounts of personal and professional data, backups are crucial.

World Back Up Day emphasises the need for proactive measures to safeguard digital memories, important documents, and critical information. Not only for businesses but for personal use too.

To help you and your team stay back up savvy, we’ve put together a resource pack designed to help you navigate your data back up, including:

• An Email Template: communicate essential back up tips with this pre-made email template.
• Back up Wallpaper: keep back up habits at the front of your organisation’s mind with this stylish desktop wallpaper.
• Back up Day Email Footer: maintain awareness with every email thanks to this email footer design.
• Poster: print yourself to provide talking points around the office.

Ready to get started? Interact with the bot below to gain instant access now!

Understanding ICT & Cybersecurity Certifications

In an era where cyber threats are constantly evolving, businesses need robust security measures to protect sensitive data, maintain compliance, and build trust with clients. One of the most effective ways to demonstrate security expertise and adherence to industry standards is through cybersecurity certifications. But with so many options available, how do businesses know which ones matter most?

The array can be overwhelming – but the good news is that you don’’t have to decide alone! This guide will break down exactly what cybersecurity certifications are, why they’re needed, who requires them, and which ones are essential or optional.

What are cybersecurity certifications?

Cybersecurity certifications are formal accreditations that validate an individual’s or organisation’s expertise in cyber risk management, network security, compliance, and threat mitigation. These certifications are awarded by recognised bodies and often require passing an exam, meeting experience requirements, and maintaining ongoing education.

Some certifications focus on technical skills, while others are tailored to compliance, governance, and risk management. Depending on business needs, different certifications may be required to meet industry regulations or demonstrate security best practices.

Why are certifications needed?

Cybersecurity certifications can be required for a range of reasons, and the most common are:

Compliance and legal requirements

Many industries, such as finance, healthcare, and government, require specific certifications to comply with laws like GDPR, ISO 27001, NIST, or PCI DSS. Without these, businesses risk fines, reputational damage, and potential breaches.

Building trust and competitive advantage

Having certified cybersecurity professionals reassures clients, investors, and stakeholders that the organisation is committed to data security. Certifications also serve as a competitive edge in bidding for contracts, particularly in government or high-risk sectors.

Risk management and incident prevention

Certified professionals are trained to handle cyber threats, identify vulnerabilities, and implement security frameworks that reduce the likelihood of attacks. Certifications ensure employees stay up to date with emerging threats and technologies.

Who needs cybersecurity certifications?

There are a few business and industry types for whom cybersecurity certifications are mandatory, and these include:

Businesses handling sensitive data

Any business that processes potentially sensitive data such as financial transactions, stores customer data, or operates in regulated industries needs certified professionals to ensure compliance and mitigate cyber risks.

IT and security professionals

IT staff, security analysts, and compliance officers benefit from certifications that enhance their technical and risk management skills, enabling them to respond effectively to security threats.

Third party vendors and service providers

Companies that provide cloud services, managed IT solutions, or cybersecurity products often need certifications to prove their security capabilities when working with clients.

Essential certifications for all businesses

So, now that we have established the why and the who, it it time to delve into the details of exactly which certifications are needed for all businesses, and which are only for those in specific industries. As noted, some certifications are widely recognised and essential across industries. These include:

• ISO/IEC 27001 – International standard for information security management.
• Cyber Essentials (UK) – A mandatory certification for organisations working with UK government contracts, demonstrating basic cyber hygiene.
• CompTIA Security+ – A foundational cybersecurity certification for businesses that need entry-level security knowledge across IT teams.
• Certified Information Systems Security Professional (CISSP) – Recognised globally, ideal for professionals managing enterprise security strategies.

So, now that we have established the why and the who, it’s time to delve into the details of which certifications are essential for all businesses and which are industry-specific.

No matter the industry, cybersecurity is a fundamental concern for all organisations. The certifications listed below are widely recognised and essential across industries, ensuring that businesses have the right security frameworks in place, meet compliance requirements, and maintain best practices.

ISO/IEC 27001 – International Standard for Information Security Management

ISO/IEC 27001 is an internationally recognised standard that provides a structured framework for establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS).

Why is it important?

• Ensures businesses can identify, assess, and manage information security risks.
• Helps protect sensitive customer, employee, and business data.
• Demonstrates compliance with regulatory requirements such as GDPR.
• Enhances customer and stakeholder trust by proving a commitment to data security.

Who should get it?
Any business handling sensitive or personal data—from SMEs to multinational corporations. It is particularly crucial for companies working in finance, healthcare, and technology or those handling customer data at scale.

How is it obtained?
To gain certification, businesses must:

1. Implement an ISMS that aligns with ISO/IEC 27001.
2. Undergo a formal audit by an accredited certification body.
3. Demonstrate ongoing compliance and improvements to maintain certification.

Cyber Essentials (UK) – Basic Cyber Hygiene Certification

Cyber Essentials is a UK government-backed scheme designed to help organisations guard against the most common cyber threats and demonstrate a baseline level of cybersecurity.

Why is it important?

• Mandatory for businesses handling UK government contracts.
• Helps organisations protect against phishing, malware, and basic cyber threats.
• Provides a clear security framework for SMEs that may not have a dedicated IT security team.
• Boosts customer confidence by showing that security controls are in place.

Who should get it?

• UK businesses of all sizes—particularly those in the public sector supply chain.
• Any organisation looking to improve cyber resilience and reduce the risk of basic attacks.

How is it obtained?

• Businesses complete a self-assessment questionnaire (Cyber Essentials) or undergo a technical assessment by an accredited body (Cyber Essentials Plus).
• Certification must be renewed annually to maintain compliance.

CompTIA Security+ – Foundational Cybersecurity Knowledge

CompTIA Security+ is an entry-level cybersecurity certification that validates knowledge of fundamental security concepts, including threat detection, risk management, and secure network design.

Why is it important?

• Covers essential security principles, making it ideal for IT professionals working in network security, compliance, and threat analysis.
• Vendor-neutral—applicable to a wide range of industries and security tools.
• Recognised globally as a baseline cybersecurity certification for IT teams.
• Helps organisations standardise security knowledge across teams.

Who should get it?

• IT staff and system administrators looking to develop cybersecurity skills.
• Businesses wanting to train internal teams to handle basic cybersecurity risks.

How is it obtained?

• Requires passing the CompTIA Security+ exam (SY0-701).
• No formal prerequisites, but candidates benefit from prior IT/networking experience.

Certified Information Systems Security Professional (CISSP) – Advanced Security Strategy & Management

The CISSP certification is a globally recognised credential for cybersecurity professionals managing enterprise security strategies. It covers risk management, security architecture, cryptography, and compliance frameworks.

Why is it important?

• Recognised as a gold standard for security professionals.
• Validates expertise in security strategy, governance, and operations.
• Essential for businesses managing complex cybersecurity frameworks.
• Helps organisations comply with regulatory frameworks such as ISO 27001, GDPR, and NIST.

Who should get it?

• IT managers, CISOs, security consultants, and network architects responsible for enterprise security.
• Large businesses handling critical infrastructure, sensitive data, or high-risk environments.

How is it obtained?

• Candidates must have at least five years of work experience in cybersecurity.
• Passing the CISSP exam, which covers eight security domains.
• Certification must be renewed every three years through continuing professional education (CPE) credits.

These essential certifications provide baseline cybersecurity protection, compliance, and risk management for businesses of all sizes. Whether you’re a small business handling customer transactions or a multinational corporation managing enterprise security, investing in these certifications can help prevent cyber threats, maintain compliance, and strengthen trust with clients.

Up next, we’ll explore industry-specific certifications tailored for finance, healthcare, government, and other sectors, as well as optional but valuable certifications that can give your business an extra layer of security expertise.

Industry specific certifications

In addition to the widely recognised cybersecurity certifications, certain industries have specific security and compliance requirements. Businesses operating in these sectors must adhere to industry-specific certifications to meet legal, regulatory, and security standards. Here are some of the most important certifications by industry:

Finance & Payment Industry

The financial sector is a prime target for cybercriminals due to the volume of sensitive customer data and financial transactions it handles. To reduce fraud risks, prevent data breaches, and ensure regulatory compliance, financial institutions and payment processors must meet strict security standards.

• PCI DSS (Payment Card Industry Data Security Standard)
  Any business that stores, processes, or transmits credit card information must comply with PCI DSS. This certification sets security requirements to protect cardholder data and reduce credit card fraud. Failure to comply can lead to hefty fines, reputational damage, and potential loss of the ability to process card payments.
• Certified Information Systems Auditor (CISA)
  The CISA certification is highly regarded in the financial sector, focusing on auditing, compliance, and governance. Professionals with this certification are skilled in assessing vulnerabilities, managing IT controls, and ensuring compliance with industry regulations. This certification is especially important for internal auditors, risk managers, and cybersecurity consultants working in banks, financial institutions, and regulatory agencies.

Healthcare & Data Protection

The healthcare industry deals with highly sensitive patient data, making it a frequent target for cyberattacks, ransomware, and data breaches. Compliance with data protection regulations is critical to ensuring patient privacy and trust.

• Certified Information Privacy Professional (CIPP)
  The CIPP certification is essential for professionals handling data privacy laws and compliance frameworks such as GDPR (Europe) and HIPAA (US). It ensures that organisations properly collect, store, and manage personal data while adhering to legal requirements. This certification is especially valuable for compliance officers, legal teams, and IT security professionals in the healthcare sector.
• Health Information Trust Alliance (HITRUST)
  HITRUST certification is a widely recognised framework designed to help healthcare organisations meet security, privacy, and risk management standards. It integrates multiple regulatory frameworks, including HIPAA, NIST, and ISO 27001, to provide a comprehensive approach to data security. Many healthcare providers and insurers require third-party vendors to have HITRUST certification to demonstrate compliance with industry standards.

Government & Public Sector

Government agencies and public sector organisations handle sensitive national security, defence, and citizen data, making cybersecurity a top priority. These organisations require specific security frameworks and accreditation processes to manage risks effectively.

• NIST Cybersecurity Framework
  The National Institute of Standards and Technology (NIST) Cybersecurity Framework is a widely adopted security standard used by US federal agencies and recommended globally. It provides guidelines for identifying, protecting, detecting, responding to, and recovering from cyber threats. While it is not a certification, organisations that align with NIST guidelines enhance their security posture and regulatory compliance. Many government contractors and critical infrastructure providers use the NIST framework as part of their security strategy.
• Crest Accreditation
  For businesses providing penetration testing, incident response, and cybersecurity consulting services to the UK government, Crest Accreditation is often required. This certification ensures that cybersecurity professionals meet high standards of expertise, ethics, and testing methodologies. It is particularly important for organisations conducting security assessments, penetration testing, and red teaming exercises for government agencies.

Final Thoughts

Getting your head around cybersecurity certifications can be tricky – but with our handy guide, you will be able to work out what you need in no time. Of course, the basis of great cybersecurity is first-class training, so check out our range of resources and training courses to ensure that you and your business remain fully protected.

Internet Safety Day may be behind us, but staying safe online isn’t something that should only get attention once a year. Cyber threats don’t take a break, and neither should our awareness. From work emails to financial transactions, our digital lives require constant protection—not just a one-time reminder.

You can still download our free resource pack, and get access to our free Internet Safety course.

Yet, many businesses still see cybersecurity as an IT issue rather than a company-wide responsibility. The reality? Most cyber incidents aren’t the result of sophisticated hackers cracking complex systems—they happen because of simple human mistakes. A reused password, a click on a phishing link, or a moment of inattention can open the door to serious consequences.

In fact, nearly two-thirds of businesses with 10-49 employees experienced a cyberattack in the past year alone-which is roughly around 130,000 businesses. That’s a scary number, but not really surprising when you consider that human error is responsible for around 88-95% of security breaches. In other words, most cyber incidents don’t happen because hackers are outsmarting our systems—they happen because someone made a simple mistake.

And here’s the real problem: small and medium-sized businesses are often hit the hardest. Big corporations have entire teams dedicated to cybersecurity, but smaller companies? Not so much. A single breach can lead to financial loss, a damaged reputation, and even legal trouble—things that many businesses struggle to bounce back from. And in many cases, they don’t. One study found that 60% of small companies close within months of being hacked, which just shows how devastating the impact can be.

So, the question isn’t just whether we’re prepared on Internet Safety Day—it’s whether we’re keeping cybersecurity top of mind every single day.

How Can Cybersecurity Training Turn Employees into a Stronger Defense?

At Bob’s Business, we’ve always believed that your team is your strongest line of defence against cyber threats. But here’s the thing—they need the right tools and know-how to do it well. Since 2007, we’ve been dedicated to helping organisations tackle cybersecurity from a human-first perspective—because, let’s be real, technology alone isn’t enough to keep hackers out.

When we think about internet safety, standard cybersecurity measures are often the first thing to spring to mind—protecting passwords, avoiding malware, and securing company data – and with around half of all businesses being impacted by a cybersecurity breach every year, these things are key priorities…But staying safe online isn’t just about technology and security tools. It also involves digital well-being, misinformation awareness, data privacy, and fraud prevention, and these elements are all too often forgotten or overlooked

For businesses, this means understanding that internet safety goes beyond firewalls and phishing filters. Employees and customers alike face risks that can impact mental health, business reputation, and financial security.

Download our free Safer Internet Day resource pack and get free access to our Internet Safety course

We took a closer look at some of the less commonly advertised elements of cybersecurity, to ensure that your business is safe, secure and protected from all angles.

Digital well-being and mental health

While digital well-being is often viewed as a productivity and mental health concern, it also plays a crucial role in cybersecurity risk management. Employees experiencing digital fatigue, burnout, or stress are more likely to make mistakes that could lead to security breaches. Here’s how:

• Fatigue leads to poor security decisions

Employees overwhelmed by constant notifications, emails, and screen time are more prone to clicking on phishing emails or falling for social engineering scams. In addition, tired employees may reuse weak passwords, ignore security alerts, or approve suspicious transactions without scrutiny.

• Overexposure to digital harassment and scams

Digital scams are sadly an all too common fact of life, and online harassment and toxic digital environments can make employees more vulnerable to cyber threats. Cybercriminals use personal stress points to manipulate victims into revealing sensitive information, and employees engaging in workplace social media groups may unintentionally overshare, exposing personal or corporate data to attackers.

• ‘Always on’ culture increases cybersecurity gaps

Without clear boundaries for notifications and work-related emails, employees may access sensitive corporate systems on unsecured personal devices or fall for urgent scam requests outside work hours (e.g., business email compromise (BEC) fraud). Remote workers who struggle with work-life balance may skip security updates or work from unsecured public networks, exposing company data to cyber threats.

The rise of misinformation and ‘Fake News’

Misinformation isn’t just a social or political issue—it has direct cybersecurity and business implications. Cybercriminals and bad actors use fake news, manipulated content, and disinformation campaigns to mislead employees, exploit trust, and even facilitate cyberattacks.

• Misinformation fuels social engineering attacks

Cybercriminals craft fake security alerts, CEO messages, or financial updates to manipulate employees into clicking malicious links or sharing sensitive information. Emotionally charged misinformation—such as fake company crises or urgent financial updates—can cause panic and lead employees to act without verifying authenticity.

• Misinformation in business emails can pressure employees

Fake news can be embedded in phishing emails to pressure employees into taking action, such as:

• “Your payroll details have changed due to company restructuring—update your information here.”
• “Urgent cybersecurity threat—reset your password immediately!”
• “Breaking: Your company is under investigation—click to read the full report.”

These tactics exploit employees’ trust in official-looking sources, leading to data breaches or financial fraud.

• The risk to company reputation and decision-making

False financial reports or leaked “insider” information can impact stock prices, investor confidence, and employee morale. Similarly, fake reviews, deepfake CEO messages, or manipulated media can spread misinformation about a company, leading to reputational damage and legal consequences.

Data privacy: why it’s everyone’s responsibility

Protecting data isn’t just a compliance issue—it’s essential for business security and customer trust. Employees often unknowingly expose sensitive data through weak passwords, unsecured devices, or excessive data-sharing with third parties. To mitigate risk, businesses should focus on ensuring that staff are fully educated on all data protection best practices, and encourage them to get into the habit of automatically reviewing app and website permissions to prevent unnecessary data exposure. It is also crucial to enforce strict access controls for sensitive information, ensuring that potentially sensitive data and information is only accessible to those who really need it.

The dangers of oversharing on social media

Social media is a goldmine for cybercriminals looking to gather personal and corporate intelligence. Employees who share too much online can unknowingly provide attackers with information to craft highly targeted phishing attacks.

For example, posting details of a particular job role, job titles or organisational structures can make employees a target for business email compromise scams, allowing cybercriminals to impersonate senior executives and request fraudulent transactions, while check-ins and travel updates reveal employee locations that can be exploited. Giving away personal details, such as birthdays, family members, or even hobbies, can help cybercriminals guess passwords or answers to security questions, putting both employees and businesses at risk of a breach. Similarly, posting or sharing information about business projects, clients, or suppliers can help attackers craft convincing phishing emails or pose as legitimate contacts.

It is important to encourage employees to consider where they are sharing their data, and be mindful and aware when interacting on social media.

Beyond phishing: the many faces of online scams

While phishing attacks remain a major cybersecurity risk, cybercriminals are evolving their tactics to target businesses, employees, and financial transactions in new and more deceptive ways. Organisations must be aware of the broader landscape of online scams that extend beyond traditional email fraud. Some of the main examples include:

• Fake investment schemes

As the name suggests, these scams see fraudsters lure individuals and businesses into bogus cryptocurrency or stock investment opportunities, often promising guaranteed high returns. Employees who fall for investment scams using work devices or transfer corporate funds into fraudulent schemes can expose company financials to cybercriminals. In addition, there has been a rise in CEO impersonation scams: here, fraudsters convince finance teams that an executive is making a “strategic investment,” leading to significant financial losses.

• Fake online shops and payment fraud

In some cases, cybercriminals set up fraudulent e-commerce websites, often mimicking legitimate suppliers or corporate vendors to steal payment details and personal data. Businesses making bulk purchases—especially during peak seasons—may fall victim to fake supply chain vendors, leading to financial loss and exposed payment credentials. These scams see a particular spike during busy shopping seasons, when businesses are under pressure, and demand from customers is high.

Fraud and protecting bank details online

Financial fraud is one of the most persistent and costly threats facing businesses today. With the rise of business email compromise (BEC), fake payment requests, and supply chain fraud, cybercriminals are constantly finding new ways to manipulate employees and exploit financial processes.

Unlike traditional cyberattacks that rely on malware, modern fraud schemes often involve deception, impersonation, and social engineering, making them difficult to detect and prevent. A single fraudulent payment can result in significant financial losses, regulatory penalties, and reputational damage. Fraud schemes may include:

• Business Email Compromise (BEC) Attacks

Attackers impersonate company executives, suppliers, or finance teams, sending fraudulent emails that request urgent bank transfers. Often, these emails appear to come from legitimate accounts, using spoofed domains or compromised email credentials.

• Fake payment requests and invoice fraud

Fraudsters create convincing fake invoices, sometimes using stolen or publicly available company details. They may impersonate vendors or suppliers, requesting banking detail changes to divert payments into fraudulent accounts.

• Payroll and employee compensation fraud

Cybercriminals impersonate employees or HR personnel, requesting salary redirections to new bank accounts. This type of fraud can go unnoticed for months, causing financial and legal complications.

• Compromised Vendor or Supplier Accounts

Attackers hack into a supplier’s email account and send genuine-looking requests for payment changes. Businesses assume they are paying a legitimate vendor, only to find the funds sent to a fraudulent account.

Final Thoughts

Fraud prevention isn’t just the responsibility of finance teams—it requires a company-wide approach to cybersecurity awareness, strict controls, and ongoing vigilance. By integrating robust security measures, employee training, and multi-layered verification, businesses can reduce financial fraud risks and protect critical assets from cybercriminals.

Would your company pass a business fraud resilience test? Consider cybersecurity training and fraud detection solutions to strengthen your defences.

February 11th marks Safer Internet Day, and we’re supporting this vital global initiative by offering our Internet Safety eLearning course for free plus a free resource pack!

Our Internet Safety course teaches your staff how to identify risks like malware, phishing scams, and insecure websites so they can avoid online dangers.

With our Internet Safety course, your team will:

• Recognise common cyber threats like malware downloads and phishing emails
• Understand how to identify secure vs insecure websites
• Learn safe practices for submitting sensitive data online
• Know how to close suspicious pop-ups without engaging
• Gain the knowledge to react appropriately to dangerous sites

Plus, get access to our free resource pack:

• An email template: communicate the importance of internet safety with your team with this pre-made email template.
• Eye-catching posters: print yourself to provide talking points around the office.
• Engaging content: Stay informed and share the latest in internet safety trends and best practices.
• Graphics: for email footers, wallpapers and sharing on social channels.

Ready to get started? Interact with the bot below to gain instant access now! 👇

In an era where data is considered one of the most valuable assets, protecting it has never been more critical for businesses. The recent €251 million fine imposed on Meta Platforms Ireland Limited by Ireland’s Data Protection Commission (DPC) underscores the importance of adhering to the General Data Protection Regulation (GDPR). This fine, stemming from a 2018 data breach, serves as a stark reminder of the high stakes involved in safeguarding personal information. For businesses of all sizes, the Meta case highlights both the potential consequences of non-compliance and the importance of robust data protection practices.

The Meta breach: a costly oversight

The breach in question, which impacted 29 million Facebook accounts worldwide, including 3 million in the European Union (EU) and European Economic Area (EEA), involved highly sensitive personal data. Among the compromised details were users’ full names, email addresses, phone numbers, locations, and other key personal information which could prove very useful to those with nefarious intent. The vulnerability stemmed from Facebook’s “View As” feature, which cybercriminals exploited to gain access to user tokens. This allowed attackers to view multiple user profiles with full permissions – giving hackers full access to data which could be useful for phishing attacks or other cybercrime.

The DPC’s investigation revealed several violations of GDPR, including:

• Failure to provide a comprehensive breach notification.
• Failure to implement appropriate security measures to protect data.
• Breach of data integrity and confidentiality.
• Lack of documentation of personal data breaches as they occurred.
• Repeat offences – this was not Meta’s first experience of being fined for data protection violations – they received a €17 million in March 2022, and a €1.2 billion fine for the same offence in May 2023. 

Overall, the total cost of this breach was €215 million, and this was divided into €130 million for design-related data protection violations, €110 million for processing unnecessary personal data, €8 million for incomplete breach notifications and €3 million for inadequate documentation.

While Meta addressed the vulnerability promptly, this enforcement action underscores a critical lesson: reactive measures cannot replace proactive compliance. Businesses must embed data protection principles throughout their operations, from system design to breach response protocols.

A history of GDPR breaches

It may come as no surprise that Meta is far from the only household name to be less than transparent and secure when it comes to data collection – major brands such as Amazon, British Airways, EA, and TfL have all previously received penalties for issues related to personal data – some of the cases which made headlines include:

1. Amazon: €746 million (2021)
   Amazon made history for all the wrong reasons in 2021, when the Luxembourg National Commission for Data Protection fined the company a record  €746 million for processing personal data in violation of GDPR. The decision highlighted the need for transparency in how businesses collect and use personal data, particularly when it comes to targeted advertising.
   
2. WhatsApp: €225 million (2021)
   The second largest fine to be levied by the DPC went to WhatsApp in 2021, addressing failures in providing sufficient transparency regarding how user data is shared with Facebook and other third parties – the DPC determined that greater transparency was required to ensure security of data.
   
3. British Airways: £20 million (2020)
   In 2020, the UK’s Information Commissioner’s Office (ICO) fined British Airways £20 million following a cyberattack in 2018 that compromised the personal and payment information of over 400,000 customers. The investigation revealed inadequate security measures to protect customer data.
   
4. H&M: €35.3 million (2020)
   2020 also saw H&M fined €35.3 million after it was revealed that they had been unlawfully monitoring employees’ personal lives, including sensitive details such as family issues and religious beliefs. This case serves as a reminder that GDPR applies not only to customer data but also to employee information.

Lessons for businesses

So, what does this mean for you? The Meta breach and other high-profile cases illustrate the potential consequences of failing to comply with GDPR – but also provide insights into how to stay safe. For businesses, these cases highlight key areas to focus on:

Collect only necessary data to begin with

GDPR requires organisations to build data protection into their processes from the start. This means collecting only necessary data, enforcing strong access controls, and conducting regular system audits. Cases such as H&M demonstrate that the collection of excessive data, without good reason, can lead to high fines and penalties.

Embed comprehensive breach notification protocol

A key element of the Meta case was a failure to notify authorities of the breach in good time. GDPR mandates that data breaches be reported to the relevant supervisory authority within 72 hours of discovery. Organisations must have clear protocols in place to identify, document, and report breaches promptly and comprehensively.

Maintain transparency and communication

Clear and transparent communication with customers and regulators is essential for maintaining trust. Businesses must explain how they collect, use, and protect data, and inform affected parties promptly in the event of a breach.

Invest in regular training and awareness

Employees are often the first line of defence against cyber threats. Regular training on data protection practices, phishing awareness, and GDPR requirements can significantly reduce the risk of human error leading to a breach.

Engage with regulators

Demonstrating a proactive approach to compliance and cooperating fully with supervisory authorities can help mitigate the consequences of a breach if something does happen.

The broader impact of GDPR breaches

The financial penalties associated with GDPR violations are only part of the equation. Businesses also face reputational damage, loss of customer trust, and operational disruptions in the wake of a data breach. For example, British Airways is thought to have experienced significant public backlash following its 2018 breach, leading to a decline in customer confidence, while H&M’s fine not only highlighted internal compliance failings but also exposed the company to reputational harm among its employees and the public.

For small and medium-sized businesses, the risks are particularly acute. While larger corporations like Meta and Amazon may have the resources to absorb hefty fines, smaller businesses often face existential threats from similar breaches and financial penalties – and loss of trust from their customers can mean the end of their business.

Final Thoughts

The €251 million fine imposed on Meta serves as a powerful reminder of the importance of GDPR compliance. Data protection is no longer optional—it’s a fundamental responsibility for all businesses. By embedding data protection principles into their operations, providing transparency to customers, and maintaining strong security measures, organisations can not only avoid regulatory penalties but also build trust and resilience in an increasingly complex digital landscape.

For businesses that are yet to prioritise GDPR compliance, the time to act is now. Proactive efforts today can prevent costly consequences tomorrow and safeguard the long-term success of your organisation – so get in touch, and see how Bob’s Business can help you secure long-term security with robust, engaging and educational training which will equip your team with the tools they need to fight cybercrime – and keep breaches at bay for good.

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In today’s hyper-connected world, many of our everyday activities—such as using social media, downloading apps, or even participating in harmless-looking online games—can inadvertently lead to the sharing of sensitive information. These activities, while seemingly trivial, often involve providing personal details, granting unnecessary permissions, or exposing habits and preferences that can be pieced together by malicious actors.

For businesses, the stakes are even higher. When employees unknowingly share personal or professional data, it can open doors for cybercriminals to exploit this information through phishing schemes, social engineering attacks, or identity theft. Data leaks stemming from such activities can compromise business operations, lead to reputational damage, and even result in significant financial or legal consequences due to non-compliance with data protection regulations.

We took a closer look at some of the more subtle, often-overlooked ways in which sensitive information is shared inadvertently, why this poses a significant risk to businesses, and what measures organisations can take to safeguard their data. By understanding these risks, businesses can better educate their teams and implement proactive solutions to minimise potential vulnerabilities.

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How do we share our data?

So, just what tricks and techniques might cybercriminals use to fool us into inadvertently parting with our data? Some of the most common examples include:

Social media games and quizzes

One of the most common ways individuals unknowingly share sensitive information is through social media games and quizzes. These seemingly harmless activities, like “What’s your rockstar name?” or “Find out your future career,” often ask participants to share details such as their mother’s maiden name, the city they were born in, or their first pet’s name. 

While these prompts seem innocent, they often coincide with security questions used for account recovery or password resets.

These games are frequently designed with hidden motives. The data collected may be sold to third parties or used to create profiles of individuals, which cybercriminals can exploit for targeted attacks. Data mining company Cambridge Analytica are known to have collected information on at least 87 million Facebook users through creating their own Facebook quizzes – and they are far from alone. Vonvon are a South Korean company responsible for thousands of popular Facebook quizzes, and they claim that information is only harvested from social media to make the quizzes as good as they can be. Experts are skeptical, however, and there are concerns over exactly what data is harvested, and how it is used and shared.

For businesses, the consequences could be wide reaching: an employee’s participation in such activities could inadvertently expose credentials that hackers can use to gain access to corporate systems.

Over sharing on social media platforms

Social media thrives on connection, but it can also expose users to significant risks when boundaries aren’t maintained. According to the stats, around 84% of people share personal, private information on their social media accounts each week – and over-sharing is a prime example of how personal data can inadvertently be shared. Common behaviours include:

• Posting holiday plans or check-ins: These updates broadcast when someone is away from home or the office, potentially making them vulnerable to physical theft or cyberattacks.
• Sharing photos with sensitive details: Images of ID badges, passports, or confidential documents, even in the background of a picture, can be captured and used maliciously.
• Tagging locations in real-time: This practice can provide cybercriminals with precise information about an individual’s movements, which could be used for spear phishing or impersonation.

From a business perspective, employees who overshare may inadvertently expose company secrets or compromise their own security, creating entry points for attackers to target corporate networks.

Third-party apps and permissions

In addition to the risks of sharing on socials, the technology behind the profiles can also be a risk factor. Social media platforms often integrate with third-party apps and services, providing a seamless user experience. However, when users link their accounts to external apps—such as a photo-editing tool or a horoscope app—they may unknowingly grant extensive permissions. These permissions might include access to contacts, locations, and even the ability to post on their behalf.

Many third-party apps have questionable data handling practices, and some are outright malicious. Once access is granted, sensitive data can be harvested, stored, and potentially sold. For businesses, the use of third-party apps on professional social media accounts, such as LinkedIn, poses additional risks, as it could lead to the unintentional sharing of company information.

Why does this matter to businesses?

But hold on – why does it matter to you if your employee has completed a quiz to find out their rockstar name? The truth is that inadvertent data sharing on social media doesn’t just impact individuals—it poses significant risks to businesses. Employee behaviour online can jeopardise organisational security, reputation, and legal compliance, and there can be a number of consequences, including:

Exploitation by cybercriminals

When employees share personal details online, cybercriminals can exploit this information in two major ways:

• Phishing and Social Engineering: Attackers use personal details, like those shared in social media games, to create convincing phishing emails or impersonate trusted contacts, tricking employees into divulging sensitive information or transferring funds.
• Credential Stuffing: With details harvested online, hackers attempt to access business accounts by exploiting reused passwords or weak recovery processes. This can lead to data breaches and financial losses.

Damage to reputation

Oversharing on social media, especially on professional platforms like LinkedIn, can expose sensitive business information, from project updates to client details. Careless posts can lead to negative publicity, erode customer trust, and tarnish a company’s brand.

Legal consequences and fines

Businesses may face severe penalties if employee actions result in breaches of data protection regulations like GDPR. Potential consequences include:

• Regulatory Fines: Non-compliance with data handling laws can lead to penalties in the millions.
• Legal Liability: Exposed client or employee data may result in lawsuits and costly settlements.
• Loss of Client Trust: Mishandling sensitive information can damage relationships in sectors like healthcare, finance, or law.

What can businesses do?

It is up to businesses to ensure that their data is safe and secure – and this starts with education. Some top tips to help protect data include:

Educate employees

One crucial step is to teach employees about the dangers of social media, and the ways in which cybercriminals operate and exploit seemingly harmless interactions, such as fun online quizzes. Training should cover common attack tactics, such as phishing, social engineering, and credential harvesting: ongoing awareness and critical thinking are essential to reducing human error and minimising vulnerabilities.

Develop policies

Make sure that your workplace has clear, robust policies for responsible social media use, clearly, outlining the acceptable and non-acceptable behaviours, such as avoiding discussion of potentially sensitive projects, or limiting the sharing of any work-related information. Support these policies with training that equips employees to manage privacy settings, identify risks, and navigate social media responsibly, and make sure this training is kept up to date and delivered regularly.

Invest in robust security measures

Security measures such as multi-factor authentication (MFA) add an extra layer of security to business accounts, making it harder for attackers to access even if credentials are compromised. You can also invest in monitoring tools to detect unusual activity, such as unauthorised logins, and respond swiftly to potential breaches. These safeguards protect sensitive data and bolster organisational security.

Be proactive

Perhaps most importantly, businesses should adopt a proactive approach which combines education, clear policies, and strong security measures to help protect data, reputation, and compliance in a connected digital environment. By addressing vulnerabilities early, businesses can maintain resilience, customer trust, and cybersecurity confidence.

Final Thoughts

In today’s increasingly digital world, the way in which we share information – be it intentionally or inadvertently—can have far-reaching consequences. Businesses must take proactive steps to educate employees, implement clear policies, and adopt robust security measures to safeguard their data and reputation. By fostering awareness, encouraging responsible behaviour, and investing in strong cybersecurity defences, organisations can minimise risks and navigate the complexities of data protection with confidence. In the end, a secure business is a resilient business – and we all have a part to play.

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The General Data Protection Regulation (GDPR) is a cornerstone of modern data privacy, impacting organisations across the UK and Europe. Yet, despite its far-reaching implications, many businesses still struggle to grasp its full significance – just what does it cover? Why is it important? And what should businesses know to ensure that they are compliant? To help answer these questions, we took a closer look at the key questions surrounding GDPR, including exploring why it was introduced, examining its ongoing impact, and considering how it fits into a global patchwork of data protection laws.

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What is GDPR?

In simple terms, the GDPR (General Data Protection Regulation) is a regulation implemented by the European Union in May 2018 to protect personal data and privacy for individuals within the EU and the European Economic Area (EEA). Its main role is to establish guidelines for collecting, processing, storing, and sharing personal data, ensuring transparency, accountability, and security.

It is important to note, however, that GDPR is more than just a set of rules. It is also a regulation which empowers individuals to take control of their data, giving them rights such as:

• The right to access their personal data.
• The right to correct inaccuracies.
• The right to be forgotten.
• The right to data portability.

Why was GDPR introduced?

The main goals of GDPR were to create a unified, cohesive approach to data protection laws and practices across Europe. Prior to the introduction of the regulation, data protection laws across Europe were fragmented and outdated, failing to keep pace with the rapid evolution of technology. The increasing digitisation of personal information, the rise of global platforms, and a spate of high-profile data breaches highlighted the need for stronger, harmonised regulations.

GDPR was introduced with three main goals in mind:

1. To unify Data Protection Laws: Providing a single framework for businesses operating within the EU and EEA.
2. To enhance Individual Rights: Giving people more control over how their data is used.
3. To address Emerging Risks: Ensuring laws could handle challenges posed by AI, Big Data, and cross-border data flows.

What has changed since GDPR was implemented?

The introduction of GDPR has resulted in some key changes for businesses, and the main ones include:

Increased accountability

Businesses must now document their compliance efforts, including maintaining data processing records and conducting Data Protection Impact Assessments (DPIAs) for high-risk activities.

Greater penalties

Non-compliance can lead to fines of up to €20 million or 4% of global annual turnover, whichever is higher. These penalties have incentivised organisations to take compliance seriously.

Cultural shift

GDPR has heightened awareness of data privacy issues, encouraging businesses to adopt privacy-by-design principles and invest in robust cybersecurity measures.

Increased consumer awareness

Customers now expect transparency in how their data is handled, often favouring businesses that demonstrate a commitment to protecting their information.

Will I be impacted by GDPR?

Essentially, if you are a business, the answer to this is yes. GDPR applies to all businesses established in the EU, regardless of whether the data processing takes place in the EU or not. This means that if your business deals with EU customers, you will need to comply – even if you are based outside of this region. 

While GDPR applies to all organisations that handle personal data, some industries are more directly impacted due to the nature and volume of data they process. Key sectors include:

Retail and E-commerce

Retailers and online businesses manage vast amounts of customer data daily, including names, addresses, payment details, and shopping habits. With the rise of online shopping and personalised marketing, these businesses must ensure robust data protection mechanisms are in place. GDPR also affects how retailers use cookies, track user behaviour, and share data with third-party advertisers.

Healthcare

The healthcare sector deals with some of the most sensitive personal data, such as medical histories, diagnoses, and treatment plans. GDPR classifies health data as ‘special category’ information, requiring stricter safeguards. Hospitals, clinics, and research institutions must implement strong encryption, access controls, and data minimisation strategies to comply. A data breach in this sector can have profound consequences, making compliance particularly critical.

Finance and Banking

Banks, credit unions, and financial service providers process financial transactions, identity documents, and credit information. These organisations are high-value targets for cybercriminals, meaning GDPR compliance goes hand in hand with advanced cybersecurity measures. They must also navigate complex requirements related to customer consent, data sharing, and fraud prevention.

Technology Firms

Tech companies often store and process enormous volumes of user data, from social media interactions to cloud storage. Many of these businesses operate across borders, meaning they must align their practices not only with GDPR but also with other international data protection laws. GDPR has pushed technology firms to adopt privacy-by-design principles, making data protection a fundamental aspect of their product development.

How does GDPR fit In with international Data Protection laws?

While GDPR set the benchmark for modern data protection laws, its coexistence with regulations from other countries has created challenges for businesses operating globally. A key example of such a challenge is the United States, which lacks an overall, dominant, federal data protection law. Instead, states like California (CCPA) and Virginia (VCDPA) have their own regulations, leading to a patchwork of compliance requirements which can make it tricky to navigate and stay on top of. Similarly, regions such as China and Brazil have introduced their own ‘versions’ of GDPR – the Personal Information Protection Law (PIPL) and the Lei Geral de Proteção de Dados (LGPD) respectively, each of which is inspired by GDPR but tailored to its national context.

Navigating GDPR and other data protection laws requires a proactive, informed, and structured approach. Here are some key strategies to help your organisation stay compliant in an increasingly complex regulatory landscape:

Understand Your obligations

Compliance starts with awareness. Regularly review your data protection policies and procedures to ensure they align with GDPR requirements and any other applicable regulations. This includes assessing how personal data is collected, stored, processed, and shared across your organisation. Consider consulting legal experts or data protection officers (DPOs) to identify potential gaps and ensure your practices are fully compliant. Regular audits and gap analyses are essential tools for maintaining oversight.

Invest in training

Your employees are the frontline of your data protection efforts. Equip them with the knowledge and skills to identify risks, handle data responsibly, and adhere to legal requirements. Training should cover topics like recognising phishing attempts, understanding data subject rights, and securely processing personal information. Tailor training sessions to different roles within your organisation, as compliance involves everyone, from IT teams to customer service representatives.

Use reliable sources

Staying informed is crucial in a regulatory environment that can change rapidly. Follow guidance from trusted authorities such as the UK Information Commissioner’s Office (ICO), which offers detailed advice on GDPR compliance and enforcement updates, or the European Data Protection Board (EDPB), which provides interpretations and clarifications of GDPR provisions.

In addition, expand your knowledge by subscribing to newsletters, attending webinars, and participating in forums to stay current on global data protection trends.

Plan for the future

Data protection laws are not static. As technology evolves, regulations will adapt to address new challenges such as AI, Big Data, and global data flows. To future-proof your organisation, stay up-to-date with key changes, and make it a priority to regularly review and update your data protection policies to reflect emerging trends and legal requirements.

Being proactive rather than reactive can save your organisation time, money, and reputational damage in the long run.

Final Thoughts

Understanding and complying with GDPR is no longer optional—it’s essential for any business handling personal data. While the regulation presents challenges, it also offers opportunities to build trust with customers, strengthen data security, and position your organisation as a leader in privacy-first practices.

As data protection laws continue to develop worldwide, businesses must adapt to remain compliant. Whether you operate locally or globally, staying informed and proactive is the key to success – and Bob’s Business is on hand to help with convenient, accessible and informative training.

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